Google have reported surges in the words “local” and “near me” reaching an all-time high in the UK last month. Their data trends also show that searches for specific phrases like ‘local guide programme’, ‘local bike shop’ and ‘local farm shops’ have grown by over 1,000%.
Google have spoken with small businesses to identify helpful guidance on building a digital ‘shop window’, complementing physical presence. A recent IPSOS study showed 90% of customers are more likely to interact with a business if they have a phone number listed online, or if the business has shared images. As such Google has created the following resources:
Recognising that a challenge for businesses is to support their staff adapt and thrive in an increasingly digital environment, the Google Digital Garage platform offers free webinars and self-taught sessions for career development as well as business-specific skills training like helping customers find businesses online, protecting businesses from online harm, and selling abroad.