Sainsbury’s Nine Elms launches Waste less, Save more mission

On Saturday 10 and Sunday 11 September, Sainsbury’s Nine Elms will be holding a ‘Waste less, Save more’ event as part of the retailer’s drive to help customers reduce food waste.

Waste less, Save more is a £10 million initiative to help households reduce the level of food they’re throwing away and designated colleagues will be on hand to provide storage tips which will teach customers how to keep their food fresh for longer.

As part of their mission, colleagues from the Sainsbury’s Nine Elms store will be handing out free fridge thermometers so shoppers can ensure their food is being stored at an optimum temperature. By setting your fridge to between 0 – 5 degrees, fresh foods will keep for longer, helping customers cut down on food waste.

Andy Robins, Store Manager at Sainsbury’s Nine Elms, said: The typical UK household throws away, on average, £700 of food each year. Through our Waste less, Save more campaign, we hope that our customers will pick up some handy tips to help them reduce the amount of food that they throw away and save money.”

Waste less, Save more is a five year plan from Sainsbury’s, designed to help customers save money by tackling food waste in the home. In January this year, the scheme was trialled in the market town of Swadlincote, South Derbyshire. While the trial continues, key learnings from the town – like the introduction of fridge thermometers – are now being rolled out more across the UK.

Paul Crewe, Head of Sustainability at Sainsbury’s, said: “We’re really excited to be sharing Waste less, Save more with the nation. Food waste continues to be a top priority for our customers, both in terms of saving money and the environment, and so we hope our hints and tips will really helpful for people in the Wandsworth Road area.

“We’re currently testing a range of new initiatives in our trial town of Swadlincote, all to help customers cut waste, and so expect many more exciting developments in the future.”

For more information and food saving tips, visit

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