Vauxhall Summer 2025 was a vibrant season of free events, brought to life by a wide-ranging marketing and promotional campaign designed to celebrate the area, bring people together and encourage more people to spend time in Vauxhall.
Throughout the warmer months, much-loved events such as Summer Screens, Bearpit Karaoke and Victorian Vauxhall animated public spaces and welcomed a broad mix of residents, workers and visitors. A new campaign, Vauxhall After Overs, welcomed cricket fans visiting the KIA Oval for the England-India Test Match and showcased the wealth of places to eat, drink and enjoy the cricket buzz in Vauxhall.
All of these events were supported by a coordinated campaign combining out-of-home advertising, digital and social media, PR coverage, email marketing and on-the-ground flyering. By running consistently across the season, the campaign helped keep Vauxhall visible and top of mind during the busiest months of the year.
The reach of these campaigns was strong across both physical and digital channels. Advertising across the transport network and key local locations was complemented by paid and organic activity on social media platforms, search advertising and editorial coverage in London-wide publications. Together, this ensured that people encountered Vauxhall in multiple places — whether commuting, browsing online or looking for things to do.
Feedback collected from attendees shows the value of this approach. Many respondents described the events as welcoming, inclusive and community-focused, with a high proportion saying they would recommend them to others. Survey results also indicate growing confidence in Vauxhall as a place with interesting things to do and a destination that is changing for the better. While visitors came from across London and beyond, most attendees were local, reinforcing the importance of these events for the people who live and work nearby.
Website traffic and footfall data add further context, showing increased engagement with destination content and patterns that suggest people were spending more time in the area during the summer months.
Why this matters for Vauxhall businesses
For local businesses, this activity helps create a busier, more positive environment. Events and promotion bring more people into Vauxhall, encourage longer visits and help shape perceptions of the area as somewhere worth exploring, meeting friends and spending time. By showcasing Vauxhall’s character, culture and independent businesses, the summer programme supports footfall, strengthens the local economy and helps make Vauxhall a place that people want to return to — benefiting businesses throughout the year.
To learn more and see pictures of this year’s events, download the deck below.
